Mar 15, 2024
Create a Landing Page That Performs Great
What is a landing page?
Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing pages are standalone websites used to generate leads or sales—in other words they help you increase your revenue. Unlike typical web pages, landing pages only have one call to action, or CTA, and they are usually tied to a specific marketing or advertising campaign. The hyper-focused nature of landing pages means they come with a pretty standard set of best practices.
Landing pages vs. front pages
A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there’s less distraction—fewer equally appealing options to prompt your users into leaving your landing page.
Your brand’s front page has totally different goals. It should show off your brand’s personality, let people explore different features, find blogs and support articles, or even apply for a job. But they won’t necessarily purchase your product from the front page. And that’s why we need landing pages.
Since landing pages are tied to specific campaigns, you don’t need to worry about users lacking information about your product. They arrived at your landing page because they were interested in an ad or post on Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. With super detailed campaigns pointing to easy-to-use landing pages, you’re getting high-quality leads that are actually interested in using your product.
Best practices for creating a landing page
What makes an easy-to-use landing page? Overall it’s clear, concise, and doesn’t give users any options except for the main CTA.In terms of copy, your landing page should have one clear message. The header of your page should promote the desired action you want visitors to take. And additionally it should explain the benefits of performing this action.
The visual design of your page should be very simple. Unlike your front page, this is not the place to go crazy with brand personality—so no wild animations or complex design elements. You wouldn’t want to distract visitors from performing the main action of your page.
Landing page CTA’s are typically buttons, sometimes accompanied by an input field if you need to collect user information. To ensure your buttons are clicked, make sure they stand out visually. This can be done with contrasting the button color with your page background and clear copy on the button itself. For example, if you are asking visitors to book a demo, write“Book a demo” clearly on the CTA button.
Initial & Final Sketches
Finished Product
After successfully laminating the final product, I began dyeing (I tried adding the dyeing material when mixing the solution but was unable to achieve the effect I wanted, so I finally chose to paint the finished product with a brush).
Process of Creating Project Model
My work begins with the conception of the principal theme. After I have decided on my idea and made a drawing, I proceed to explore for ways to execute my work. I ultimately decided that I wanted to produce a biomimetic material design, so I used silicone to create a material that is similar in hue to skin and can highlight “scars”. This not only makes it visually more fascinating, but also better suits the fundamental theme of my work.
After I decided on the material, I proceeded with 3D modeling. I used ZBrush and TinderCAD to construct the models for the scar and the reverse film molds. After multiple revisions and rebuilding of my models. Following the creation of the mold, I procured silicone ingredients and many supplementary tooling components, subsequently conducting repeated film-pouring trials. The poured sample components were utilized to enhance my mold further. I finally decided on three main molds as the tools for this work: the scar mold, the interior inflated mold that requires secondary reverse film, and the sample mold.
At the beginning, I attempt to design a shshcihcidhscuihcdiuhduishcuidhc
scar model
scar sample
model for internal inflation
I commenced the process of pouring the film for each small material required for the project in distinct batches after identifying the primary mold. For instance, the scar and the silicone material required for the air intake, which must be molded separately. I first poured the silicone out of the 3D mold for the intake of air mold, and then I poured the material that can be molded twice into the silicone rubber mold. Afterward, I inserted the mold that can be molded twice into the mold case to complete the final project. This is employed to generate the ultimate product.
I commenced the process of pouring the film for each small material required for the project in distinct batches after identifying the primary mold. For instance, the scar and the silicone material required for the air intake, which must be molded separately. I first poured the silicone out of the 3D mold for the intake of air mold, and then I poured the material that can be molded twice into the silicone rubber mold.
Afterward, I inserted the mold that can be molded twice into the mold case to complete the final project. This is employed to generate the ultimate product.
Trouble Shooting
Display
Connect Circuits
Initially power choose
In terms of the circuit diagram connection, the difficulties I encountered were as follows:
VM? VCC?
I misidentified the VM and VCC connections of the motor driver with the Arduino Vin interface.
Be careful when you soldering
The motor driver I manually soldered had two connections that became loose during previous handling, resulting in weak connections.
Watch out! STBY!
The motor driver I manually soldered had two connections that became loose during previous handling, resulting in weak connections.
Do not burn the breadboard!
The circuit connections were compromised as a consequence of the breadboard's combustion during my previous testing
How to operate the air pump and achieve the effect of inflation?
Typical Application Circuit (The Air Pump and 5V Power Supply components were not found in the software, so the DC Motor and 9V components were used as substitutes to display the circuit diagram.)
test sample model
Someone